The intoxicating aromas of hotel rooms linger long after the guests check out. A scent, whether calming lavender and vanilla or energizing tropical coconut and mango, can instantly link a property with positive emotions and memories. That’s why hotels are increasingly using scent as part of their multisensory branding and guest experience strategy.

The Geurbeleving bij hotels en resorts branded scent can act as an olfactory logo and create a deeper connection with guests, leading to greater loyalty and increased direct bookings. Scent can also help to increase guest engagement by piqueing their curiosity and encouraging them to explore the various spaces of the hotel.

As a result, it is important for a hotel to understand its target audience and identify what fragrances are associated with positive emotions. In addition, a hotel should consider the geographic location of its property and choose a fragrance that captures its unique locality.

Improving the Scent Experience in Retail Shops

A bespoke signature scent is an ideal way to communicate a hotel’s brand and location story, creating a sense of place and creating a deeper brand connection with guests. In addition, a personalised signature scent can be used to drive direct bookings, increase customer retention and enhance the overall guest experience.

A custom-crafted scent has the potential to become a key element of the brand identity and enhance the hospitality experience for both guests and staff. Scenting has an important role to play in the success of hotels, from luxury accommodation to boutique and lifestyle brands.